Sonoma Wine Rides – Privacy Policy

Effective Date: April 1, 2026

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1. Information We Collect

Device Information: When you visit our Site, we automatically collect information including web browser type, IP address, time zone, and cookies. We track interactions using log files, web beacons, and pixels. Order Information:When you make a reservation, we collect your name, billing address, payment information (processed securely via Stripe), email address, and phone number. Mobile Device Information: We collect device identifiers and location data (if enabled) to improve pickup logistics.

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2. How We Use Your Information

We use your Personal Information to fulfill reservations, screen for fraud/risk, and provide you with marketing communications (only if consented). We also use aggregate analytics to improve our Site and tour offerings.

3. SMS Communications & Two-Way Messaging

Consent: By providing your mobile number, you consent to receive SMS messages for reservation updates, reminders, and promotional offers. Two-Way Messaging: You may reply to any SMS to communicate directly with our team regarding your tour. Opt-Out: Reply STOP to unsubscribe at any time. Reply HELP for assistance. Privacy Guarantee:No mobile information will be shared with third parties or affiliates for marketing/promotional purposes. This excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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4. Sharing Your Personal Information

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We share your information with trusted third-party service providers to facilitate our business, including:

• Bókun (TripAdvisor): Our booking engine.

• Stripe: Our secure payment processor.

• Google Analytics: To understand how guests use our Site.

• Meta/Google Ads: For targeted advertising. We may also share information to comply with applicable laws or protect our legal rights.

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5. Behavioral Advertising

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We use your Personal Information to provide targeted advertisements we believe may be of interest to you. You can opt-out of targeted advertising through the Digital Advertising Alliance.

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6. Automated Systems & AI

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Sonoma Wine Rides may use AI-powered assistants to respond to inquiries, send automated booking notifications, or assist with customer service. These systems process your data solely to improve response efficiency.

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7. Your Rights (CCPA / GDPR)

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California Residents: You have the right to access, delete, or correct your data. While we do not sell data for money, we "share" data for advertising. You may opt-out of this sharing by emailing us. European Residents: You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

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8. Data Retention & Minors

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We retain your information for as long as necessary to provide services and comply with legal/tax obligations. Our Site and Services are strictly intended for individuals 21 years of age or older.

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9. Security

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We use industry-standard encryption (SSL) and secure payment gateways to protect your data. No method of transmission over the Internet is 100% secure, but we follow all PCI-DSS requirements.

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10. Contact Us

For more information about our privacy practices or to exercise your data rights, please contact us: Email:info@sonomawinerides.com Address: 131 A Stony Circle, Suite 500, Santa Rosa, CA 95401, United States