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Sonoma Wine Rides Privacy Policy

Last Updated: [04/09/2024]

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase through our website, (referred to as the "Site").

We provide this privacy statement to clarify our online information practices, empowering you to make informed decisions regarding your interaction with our Site and services.

We may disclose your information when necessary to comply with the law, enforce our site policies, or protect our rights, property, or safety, as deemed appropriate.

This online privacy policy pertains exclusively to information collected through our website and does not extend to information gathered offline.

Please also review our Terms of Use section, which governs the use of the Site by its users.

By using our site, you consent to our privacy policy.


When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you navigate the Site, we gather information about the specific web pages or products you view, as well as the websites or search terms that referred you to our Site, and data about your interactions with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies," which are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, please visit

  • "Log files," which track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • "Web beacons," "tags," and "pixels," electronic files used to record information about your browsing activities on the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.


We utilize the Order Information we collect primarily to fulfill orders placed through the Site, including processing payment information, arranging reservations, and sending confirmations. Additionally, we use this Order Information to:

  • Communicate with you.

  • Screen orders for potential risk or fraud.

  • Provide information or advertising about our products or services in line with your preferences.

We employ the Device Information we collect to help us screen for potential risk and fraud (using your IP address) and, more broadly, to enhance and optimize our Site. For example, we generate analytics concerning how our customers browse and interact with the Site, and assess the effectiveness of our marketing and advertising campaigns.


We may share your Personal Information with third-party service providers to assist us in using your Personal Information as described above. For instance, we utilize Google Analytics to help us understand how our customers interact with the Site. You can learn more about how Google uses your Personal Information here: You can also opt out of Google Analytics here:

Additionally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information that we receive, or to otherwise protect our rights.


When accessed via a mobile device, our Site may automatically collect information such as the type of mobile device you use, device identifiers, and details about your use of the Site. Regardless of the device used, the Site collects information you provide, as well as data about your interactions with the Site and its content. If location services are enabled on your mobile device, the Site may collect information about your device's location. Your mobile network service providers may gather device-specific information, such as a device identifier, when you access our website or one of our mobile applications. This information collected by your mobile network service provider will not be associated with your user account with us or with your personally identifiable information.


We employ Secure Sockets Layer (SSL) software to safeguard the security of your information during transmission.


As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative's ("NAI") educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:


Please be aware that we do not alter our Site's data collection and use practices when we detect a Do Not Track signal from your browser.


California Civil Code Section 1798.83 permits California residents who use the Site to request and receive, once a year, a list of any third parties to whom we disclosed their personal information for direct marketing purposes in the preceding calendar year, as well as the categories of personal information disclosed. If you are a California resident and would like to make such a request or have any questions about our information sharing practices, please send an email to or write to us at 131 A Stony Circle Suite 500 Santa Rosa CA 95401


If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information provided below.

Moreover, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (e.g., if you make an order through the Site) or for our legitimate business interests outlined above. Additionally, please be aware that your information may be transferred outside of Europe, including to the United States.


We retain your Order Information for our records when you place an order through the Site unless and until you request us to delete this information.


Our website,, contains links to other websites. Please be aware that clicking on these links will take you to another website. We encourage you to review the privacy statements of these linked sites, as their privacy policies may differ from ours.


The Site is not intended for individuals under the age of 21.


We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.



For more information about our privacy practices, if you have questions, or if you would like to lodge a complaint, please contact us via email at or by mail using the following details:

131 A Stony Circle Suite 500 Santa Rosa Ca 95401, United States

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